If you are only using your blog for SEO purposes, then you could well be missing out. Indeed, in addition to boosting your SERPS position, your blog can also be used as a way of guiding your customers through the purchase process and making sure that as many of them buy as a product as possible. Of course, to achieve this you will need to create an effective blog sales funnel, something you can get some step-by-step advice on below.
When you first start a blog, it’s probably just a place to put your ideas down and express yourself. Each time you write a post, it’s about something that has happened to you in the last week or an issue that is close to your heart. Inspiration strikes and you post about it, without too much forethought.