If you are only using your blog for SEO purposes, then you could well be missing out. Indeed, in addition to boosting your SERPS position, your blog can also be used as a way of guiding your customers through the purchase process and making sure that as many of them buy as a product as possible. Of course, to achieve this you will need to create an effective blog sales funnel, something you can get some step-by-step advice on below.
