If you want your business to be successful, it goes without saying that you need to have a good relationship with your customers, but this isn’t just something that happens naturally – you have to work on it. So, with that in mind, here are some of the most effective things you can do to improve customer relations right now:
Give them a great product
It goes without saying that, if your product doesn’t live up to expectations, your customers will not be happy. So, before you do anything else, get to work on improving your product whether that means switching to Blinco from ccell cart components in your e-cigarettes to prevent leakage issues or sourcing your lobster fresh from the docks to make your menu more appealing. The more impressed they are with the product, the more loyal to your business they will naturally be.
Listen to them
Listening to your customers is crucial if you want to have a better relationship with them, but it will only be effective if you make changes based on what they say. When you ask your customers for feedback, some of the issues they bring up will be hard to hear, but if you take the feedback well and make positive changes where you can, you will pretty soon be running a business that the customers love, and that is an ideal situation to be in, I’m sure you’ll agree.
Be totally transparent
Customers hate to feel like they are being misled or ripped off in any way, which is why transparency is such an important part of fostering good customer relations. Ideally, everything from your supply chain to your hiring policy should be totally transparent and available for anyone to see so that they can make more informed decisions about your business. Hide anything and you risk being seen as an untrustworthy company or even a scammer and that is a situation best avoided.
Stop with the hard sell
Obviously, you want to sell your products and services, but if you push too hard to do so, you will completely turn the customer off and they will come to think of you as being more like a dodgy car salesman than a trusted company they can rely on. So, stop being pushy, listen more to the customer and focus on what your products and services can do for them rather than how they can enrich you.
If you make a promise to your customers, whether it be for next-day delivery, or that your product can do a particular thing, you should always do your best to deliver. If you make promises that you cannot and will not deliver on, the trust will instantly be lost. Of course, we are only human, and occassionally, issues arise, if that happens, rectify them fast, apologize profusely, explain why they happened, and provide compensation – this will keep the customers on your side.
Customers matter so treat them right and you won’t go wrong.
What are your thoughts? Please share in the comments below. I really would love to know.
Until next time, shine amongst the stars!
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14 thoughts on “How Your Business Can Improve Customer Relations”
I agree with all of these. The old school model of hiding any mistakes and pushing hard on the big sell is over. Customers want to feel that they know the company and product like they know their neighbor.
These are good points to keep in mind for businesses. It is important to think of things from the customer’s point of view.
great tips here, all businesses need to keep customer relations a top priority!
This is such a great read for business owners. You provided some really helpful tips.