I commend you for digging in to optimize your site for better Search Engine Optimization (Air hi-five!). So now that you’ve implemented those tips, it’s time to fine-tooth comb your site’s User Experience (UX). Getting them there is one thing, but keeping them there is the other thing. According to the Society of Digital Agencies, the most common weakness of a business’s website is an off-putting user experience. Statistically, 73% of the marketing agencies polled agree that UX is a maker or breaker. Keep these 3 tips in mind so you are keeping your visitors once they arrive.
CLEAN – NO CLUTTER:
The average person’s attention span in 2017 went to only 8% versus 14% in 2000. When information is cluttered and paragraphs are big and clunky, it makes zeroing in on what would hold their interest difficult. Let your content breathe and don’t be afraid to leave white space.
IMAGERY:
Use color-rich images that speak to your audience about the main point of your paragraphs. Strategically place your images within your text to excite the reader’s senses and help keep them there. Not that people don’t like to read but, 7 paragraphs of only text can be daunting to some, especially when the time is limited.
THE JOURNEY: IT’S A SALES PROCESS:
Let’s just be honest. We’re informative. We’re helpful. We’re even entertaining. Our stories can be great! The bottom line is we’re selling. Make sure you’re strategically guiding your reader along a conversion-based sales journey. You want to have links to build the case for converting the reader into a buyer. There should be a certain momentum being built during an enjoyable ride designed with the end-goal in mind.
Was this helpful? What are your thoughts? Please share in the comments below. I really would love to know.
Until next time, shine amongst the stars!
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Ya. Agree with your tips. having a clear and distinctive layout is important. Clutter is very distracting and of course images are important!
Indeed Sreekar ❤ Thanks for reading & sharing your thoughts!
I have gotten better about images. These tips are helpful! But sometimes I still think some of this – blogging science is magic LOL
lol I hear you ❤ Thanks for reading & sharing your thoughts!
I do agree that images are very important when it comes to a lot of text. Even if the content is useful and helpful, if the text is not broken down in paragraphs and divided through images, visitors will leave as they will have difficulty finding the information they are looking for.
Exactly Joanna ❤ Thanks for reading & sharing your thoughts!
These are such great tips! Love your blog, Lavanda! Whenever I read a new post from you, it’s always so easy to read until the end – always very well put together!
Now I’m blushing Tamalyn ❤ Thanks for reading & sharing your thoughts!
This is a great post! We love having visitors. Thanks for sharing these tips!
❤ Thanks for reading & sharing your thoughts!