I commend you for digging in to optimize your site for better Search Engine Optimization (Air hi-five!). So now that you’ve implemented those tips, it’s time to fine-tooth comb your site’s User Experience (UX). Getting them there is one thing, but keeping them there is the other thing. According to the Society of Digital Agencies, the most common weakness of a business’s website is an off-putting user experience. Statistically, 73% of the marketing agencies polled agree that UX is a maker or breaker. Keep these 3 tips in mind so you are keeping your visitors once they arrive.
CLEAN – NO CLUTTER:
The average person’s attention span in 2017 went to only 8% versus 14% in 2000. When information is cluttered and paragraphs are big and clunky, it makes zeroing in on what would hold their interest difficult. Let your content breathe and don’t be afraid to leave white space.
IMAGERY:
Use color-rich images that speak to your audience about the main point of your paragraphs. Strategically place your images within your text to excite the reader’s senses and help keep them there. Not that people don’t like to read but, 7 paragraphs of only text can be daunting to some, especially when the time is limited.
THE JOURNEY: IT’S A SALES PROCESS:
Let’s just be honest. We’re informative. We’re helpful. We’re even entertaining. Our stories can be great! The bottom line is we’re selling. Make sure you’re strategically guiding your reader along a conversion-based sales journey. You want to have links to build the case for converting the reader into a buyer. There should be a certain momentum being built during an enjoyable ride designed with the end-goal in mind.
Was this helpful? What are your thoughts? Please share in the comments below. I really would love to know.
Until next time, shine amongst the stars!
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Great thoughts. I have definitely started paying more attention to SEO optimiztion
Good for you ❤ Thanks for reading & sharing your thoughts!
Excellent reminders! Clutter is certainly one of those things that turns me off. I agree, with the big and clunky paragraphs. However, it all depends on the article, your audience and the information you are provided.
Imagery is just as important and the last part is on point 😉
Great post by the way!
Indeed Astrid ❤ Thanks for reading & sharing your thoughts!
Nice tips from you. This is really great idea for me.
❤ Thanks for reading & sharing your thoughts!
Imagery matters. I like those big pictures I come across on some blogs. I can’t do that on my platform, but wish I could!
imagery matters indeed ❤ Thanks for reading & sharing your thoughts!
I have to agree that really long posts with too few images can make it difficult to remain focused and read to the end. I am still working on how to properly present a post and the advice you’ve given is helpful.
My pleasure ❤ Thanks for reading & sharing your thoughts!