Nearly 200 blog posts ago, when I posted my first article, I was nervous. I didn’t know if I wanted readership. I struggled with putting “my truths” online. I loved journaling and researching articles for my clients, but sharing my most intimate moments was overwhelming. It took four years for me to finally agree to share my world and I couldn’t believe how nervous I was. I had 8 posts scheduled to be released on certain days. After a quick motivational and loving talk with my husband, I was convinced. As I pressed the publish button I could hear his words echoing through my head, “Just imagine how many more people you can help.”
The more I thought of my blog as a “vehicle of help” the more I wanted to get it in front of people who could benefit from my life experiences. I took myself out of the equation and focussed more on getting one person taking their time out to read my blog. I had employed a few techniques I learned over the years and my first post had over 600 shares and 173 comments! I was grateful and wowed!
Basically, knowledge of marketing helped me to drive traffic to my blog so it would be seen. Your blog being seen is an essential part of being a successful blogger. Creating that kind of buzz can be challenging and can be very daunting as a new blogger. Even a seasoned blogger may not be aware of all the different avenues for promoting. Then the aspect of knowing how and when to best utilize those methods is another story.
You can become a savvy sharer and get your blog known by following these 7 Ways to Promote Your Blog.
There are many types of influencers out there, like you. You can find them in or near your community. Are there any groups or organizations who share your topic in your area? Take some time to reach out and participate in their activities. You may be able to locate an expert or become “the expert.”
Influencers are found online for every industry. Mentioning these people in your posts and linking their content can do a couple of great things. Their fans may “like” your comment, look you up, follow you, and even share your link. Then there’s the possibility that the influencer themselves may like your comment and do the same. If you get a dialogue going, you may be able to eventually set up an interview or get a mention in one of their blogs or other advertisements. The same goes for CEO’s and entrepreneurs in your space.
#2 Social Media
Nowadays, using social media as the go-to form of advertisement is a no-brainer. If you don’t have a huge following, growing your friends and fans needs to become part of your everyday activities. If you have a nice sized audience, you’re in a good position to grow even more! There’s no such thing as a big enough reach. You want the whole world taking in your content. Try different media at different times for best results.
#3 Email Campaigns
If you are involved with internet marketing you most likely have heard the phrase, “The money is in the list.” This phrase describes the relationship between large email lists and long-term internet success. Email lists are your property. No one else can control your access to them. According to research, 77% of consumers prefer email over social media for permission-based promotional messages.
#4 Opt-in Form
There’s the traditional pop-up form can be very effective, however to some people, it can be very annoying. The key word here is effective, after the minor annoyance of some, your content encourages the reader to opt-in and submit. However, there are other options available, based on your platform.
#5 Social Events
Having a social event or attending one is a great avenue for networking and making meaningful connections. Whether it’s a business environment or a casual Tupperware gathering, there are a few things you need to do in order to get the best results.
- Connect – Be sure to ask great questions such as, “What’s your name?” “What do you do?” “How are you different from the other guys?” When someone seems to be a good fit for networking with, be sure to forward a thank you email to them for introducing themselves, telling them how pleased you were to meet them, and of course invite them to review your site, or set up a one-on-one meeting.
- Your Elevator Pitch – Asking guests about themselves is great, but make sure you introduce yourself, what you do, what problem your company resolves, and how you do it better or different than the others
- Give Before You Take – Giving something before asking for something is the 1st commandment of building relationships from networking. Even if it’s a genuine smile or an actual compliment, people do business with people they know, trust, and like. If you want to meet new people who will spread the word about you, be ready and willing to give value; something that they can appreciate you for.
Use pop-ups on your blogs to offer products for sign-ups. You can create online items like ebooks, infographics and/or social marketing calendars. Appropriately chosen How-to Guides score very well with certain demographics. Use promotional items that are good for dangling at live events as part of a door raffle. Contests that offer winners a blog-mention, a social media shout-out, or a guest feature can be fun to run and effective as well.
There’s an audience of 57 million podcast listeners who tune in every month and that’s up 20% from last year. It’s a market that’s growing every year and a great weekly opportunity if you can get spots lined up. Starting your own podcast may be worth considering as another way to drive traffic to your blog and there are definitely enough companies offering the services you need to get started.
Have you tried any of these methods to increase traffic to your blog? Please share in the comments below. I really would love to know.
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Until Next Time, Shine Amongst the Stars!
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